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  string(4194) "We have all been hearing talk over the last year or so about the sharp decline of organic reach of posts from Facebook pages. Some say it’s just a cash-grab by Facebook, forcing companies to spend advertising dollars in exchange for reach that they used to get for free.

While the monetisation of Facebook company posts is apparent, what marketers need to understand is that Facebook is now bursting with over 16 million local pages (as of Jan 2015), and that number is steadily increasing.

With this ever-growing number of pages, of course Facebook needs to employ tactics to ensure that users only see the most relevant page updates – which, by the way, should fit seamlessly alongside updates from the users’ friends and family.

When I started to notice a decrease in our organic post reach this month, I soon discovered why – so please read and share this knowledge to maximise the reach of your company posts!

An Important Recent Update

From mid February 2015, Socialbakers reported a shift in organic reach of photo link posts.

What’s a photo link post?

A photo link post (shown below from our Facebook page) was a popular method used to maximise organic reach by posting a photo, with the link in the description. This was done by marketers with the knowledge that Facebook provided more reach to photo posts than links alone.



This concept makes total sense – Not only are photos rich and engaging; but as soon as somebody clicks on a link, they leave the site, which is not ideal for our friends over at Facebook!

It didn’t take long for Facebook to cotton on to this trend, and faster than you can say “Oh no you didn’t!” they updated their news feed algorithm to penalise posts using this format.

Not only this, but as of 19th February 2015 I noticed that Facebook no longer allows paid promotion of posts in the photo link format.

Goodbye photo link posts, it was fun while it lasted!

So, what’s a page to do?

Link posts. The way that link sharing on Facebook was always supposed to be.

What’s A Link post?

The best way to share external pages is by pasting the link directly into the status box. Once the link loads, you can type some text in (ensuring to type over the URL as you don’t want that to be visible).

The example below shows that we actually took a quote from our blog in to introduce it to the audience. You can even change the link title and description which are shown below the image.



Overall, this algorithm update is a positive step forward for Facebook. Considering that most photo link posts were created with the intention to ‘trick’ the algorithm, changes such as these pave the way for more creative, organic social media marketing.

Brands will have to work hard, and listen carefully to their audience to ensure they are posting only the most engaging content – as opposed to just sharing a great rich image which may, or may not, be relevant to the aforementioned link.

If you have anything else to add about this algorithm change I’d love to hear it, please reply in the comments!

Like us on Facebook

Connect with me on Twitter"
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We have all been hearing talk over the last year or so about the sharp decline of organic reach of posts from Facebook pages. Some say it’s just a cash-grab by Facebook, forcing companies to spend advertising dollars in exchange for reach that they used to get for free.

While the monetisation of Facebook company posts is apparent, what marketers need to understand is that Facebook is now bursting with over 16 million local pages (as of Jan 2015), and that number is steadily increasing.

With this ever-growing number of pages, of course Facebook needs to employ tactics to ensure that users only see the most relevant page updates – which, by the way, should fit seamlessly alongside updates from the users’ friends and family.

When I started to notice a decrease in our organic post reach this month, I soon discovered why – so please read and share this knowledge to maximise the reach of your company posts!

An Important Recent Update

From mid February 2015, Socialbakers reported a shift in organic reach of photo link posts.

What’s a photo link post?

A photo link post (shown below from our Facebook page) was a popular method used to maximise organic reach by posting a photo, with the link in the description. This was done by marketers with the knowledge that Facebook provided more reach to photo posts than links alone.

This concept makes total sense – Not only are photos rich and engaging; but as soon as somebody clicks on a link, they leave the site, which is not ideal for our friends over at Facebook!

It didn’t take long for Facebook to cotton on to this trend, and faster than you can say “Oh no you didn’t!” they updated their news feed algorithm to penalise posts using this format.

Not only this, but as of 19th February 2015 I noticed that Facebook no longer allows paid promotion of posts in the photo link format.

Goodbye photo link posts, it was fun while it lasted!

So, what’s a page to do?

Link posts. The way that link sharing on Facebook was always supposed to be.

What’s A Link post?

The best way to share external pages is by pasting the link directly into the status box. Once the link loads, you can type some text in (ensuring to type over the URL as you don’t want that to be visible).

The example below shows that we actually took a quote from our blog in to introduce it to the audience. You can even change the link title and description which are shown below the image.

Overall, this algorithm update is a positive step forward for Facebook. Considering that most photo link posts were created with the intention to ‘trick’ the algorithm, changes such as these pave the way for more creative, organic social media marketing.

Brands will have to work hard, and listen carefully to their audience to ensure they are posting only the most engaging content – as opposed to just sharing a great rich image which may, or may not, be relevant to the aforementioned link.

If you have anything else to add about this algorithm change I’d love to hear it, please reply in the comments!

Like us on Facebook

Connect with me on Twitter

Tags: Cox Purtell | Cox Purtell Blog | Facebook | Permanent Recruitment | Recruitment Adelaide | Recruitment Agency Adelaide | Recruitment Agency Melbourne | Recruitment Agency Sydney | Recruitment Melbourne | Recruitment Sydney | Social Media | social media marketing | Temporary Recruitment |

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