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  string(5891) "It was in 1981 that Olivia Newton-John released the hit song Let’s get physical. Even though the lyrics suggest something else the music video was all about an 80’s craze – Aerobics! 32 years later I have a similar song in my head – sing along with me. ..Let’s get DIGITAL…yes…DIGITAL.

We are living in a time where more people are interacting online and having an online presence is not optional, it is necessary.  In fact my Mum, who is 70, has a Facebook profile. *Referencing a 1981 song and my mum’s age is by no means an indication of my age*.

Creating an online presence in the form of a digital CV is vital as recruiters and potential employers will search for you or your work. It is a tool where you can showcase your experience and previous work. An online presence is an essential element of your personal brand and can help you lock in that dream job.

Here are some tips to help you create or enhance your existing social media presence.

Create a LinkedIn Profile

If you don’t already have one, create a professional LinkedIn profile. LinkedIn is a virtual networking space for professionals.  Make sure you list your education, experience and expertise. Having a complete and current profile is key and be sure to be truthful as no one likes a LinkedIn liar – you will get caught.

Social media is transparent and misrepresentation should be avoided at all costs. Once your details and bio are updated add a good professional looking photograph.  Head and shoulders are fine and even if that is your sexiest pout it’s probably better suited to Facebook or Instagram.

Now Connect, Follow, Join & Discuss

So now that you have a good profile start connecting, following and joining. Connect with colleagues and clients both past and present. Follow industry or thought leaders – this is a great forum to gain insight into their ideas and thought processes. Some great people you can follow on LinkedIn – Richard Branson, Jack Welch, Bill Gates, Deepak Chopra and even Barack Obama. You may also want to follow companies of interest; this may be companies who are in same industry or, companies you would like to work. There are many communities and groups which you are able to join they may be industry or role specific and it is here where you can truly network with industry peers and increase your exposure. In these forums you can share your knowledge and expertise by posting articles, sharing job information and contributing to discussions.

I read the Sirona Says blog the other day about being a LinkedIn Ninja, you know the type who stalk and don’t interact. So, I stress LinkedIn is an interactive networking tool and should be used.

Update, Blog & Tweet

A great way to get noticed online is by sharing articles and commenting on discussions and publications but the best way to get noticed and show off your expertise and interest in a field is by blogging and tweeting.  Websites such as LiveJournal, Blogetery, WordPress, Tumblr, and Blogger are some of the popular platforms where you can create your own blog.

Starting a blog requires thought and commitment – so make sure you think it through before you start. A successful blog will require you to add regular posts on current affairs, relevant industry news and your opinions.

Twitter on the other hand is a microblogging service that enables you to share opinions and thoughts via text based messages either publicly or to a group of followers. You are able to follow thought leaders and people of interest and likewise people who are interested in what you are tweeting about are likely to follow you.

Separate or Together?

You may choose to keep your personal and professional social media channels separate or you may choose to integrate, integration is ideal as long as you portray a professional image. If you operate in a field where you have a portfolio, integrating your social media channels is an awesome way to showcase your work or projects. If you choose to keep your social media platforms separate just remember that consistency is key as all of this relates back to your brand.

So we can all agree that in this day and age as more and more employers and recruiters move toward social recruiting having just a Facebook profile is not enough let alone a print CV. A digital presence is important to promote who you are and what you do. And although online networking is important don’t forget the real world – attend conferences, industry and networking events. My colleague Kim has some good networking tips to get you through this.

Lastly, remember creating an online presence is a work in progress and will need constant attention it may not happen overnight but a good time to start is now. Feel free to share you tips, comments and success stories below and sing with me…Let’s get Digital, digital!

Cox Purtell will accept no responsibility for you having that song stuck in your head for the rest of the day.

 

Cox Purtell Recruitment Agency Blog / Sydney / Melbourne / Adelaide"
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It was in 1981 that Olivia Newton-John released the hit song Let’s get physical. Even though the lyrics suggest something else the music video was all about an 80’s craze – Aerobics! 32 years later I have a similar song in my head – sing along with me. ..Let’s get DIGITAL…yes…DIGITAL.

We are living in a time where more people are interacting online and having an online presence is not optional, it is necessary.  In fact my Mum, who is 70, has a Facebook profile. *Referencing a 1981 song and my mum’s age is by no means an indication of my age*.

Creating an online presence in the form of a digital CV is vital as recruiters and potential employers will search for you or your work. It is a tool where you can showcase your experience and previous work. An online presence is an essential element of your personal brand and can help you lock in that dream job.

Here are some tips to help you create or enhance your existing social media presence.

Create a LinkedIn Profile

If you don’t already have one, create a professional LinkedIn profile. LinkedIn is a virtual networking space for professionals.  Make sure you list your education, experience and expertise. Having a complete and current profile is key and be sure to be truthful as no one likes a LinkedIn liar – you will get caught.

Social media is transparent and misrepresentation should be avoided at all costs. Once your details and bio are updated add a good professional looking photograph.  Head and shoulders are fine and even if that is your sexiest pout it’s probably better suited to Facebook or Instagram.

Now Connect, Follow, Join & Discuss

So now that you have a good profile start connecting, following and joining. Connect with colleagues and clients both past and present. Follow industry or thought leaders – this is a great forum to gain insight into their ideas and thought processes. Some great people you can follow on LinkedIn – Richard Branson, Jack Welch, Bill Gates, Deepak Chopra and even Barack Obama. You may also want to follow companies of interest; this may be companies who are in same industry or, companies you would like to work. There are many communities and groups which you are able to join they may be industry or role specific and it is here where you can truly network with industry peers and increase your exposure. In these forums you can share your knowledge and expertise by posting articles, sharing job information and contributing to discussions.

I read the Sirona Says blog the other day about being a LinkedIn Ninja, you know the type who stalk and don’t interact. So, I stress LinkedIn is an interactive networking tool and should be used.

Update, Blog & Tweet

A great way to get noticed online is by sharing articles and commenting on discussions and publications but the best way to get noticed and show off your expertise and interest in a field is by blogging and tweeting.  Websites such as LiveJournal, Blogetery, WordPress, Tumblr, and Blogger are some of the popular platforms where you can create your own blog.

Starting a blog requires thought and commitment – so make sure you think it through before you start. A successful blog will require you to add regular posts on current affairs, relevant industry news and your opinions.

Twitter on the other hand is a microblogging service that enables you to share opinions and thoughts via text based messages either publicly or to a group of followers. You are able to follow thought leaders and people of interest and likewise people who are interested in what you are tweeting about are likely to follow you.

Separate or Together?

You may choose to keep your personal and professional social media channels separate or you may choose to integrate, integration is ideal as long as you portray a professional image. If you operate in a field where you have a portfolio, integrating your social media channels is an awesome way to showcase your work or projects. If you choose to keep your social media platforms separate just remember that consistency is key as all of this relates back to your brand.

So we can all agree that in this day and age as more and more employers and recruiters move toward social recruiting having just a Facebook profile is not enough let alone a print CV. A digital presence is important to promote who you are and what you do. And although online networking is important don’t forget the real world – attend conferences, industry and networking events. My colleague Kim has some good networking tips to get you through this.

Lastly, remember creating an online presence is a work in progress and will need constant attention it may not happen overnight but a good time to start is now. Feel free to share you tips, comments and success stories below and sing with me…Let’s get Digital, digital!

Cox Purtell will accept no responsibility for you having that song stuck in your head for the rest of the day.

 

Cox Purtell Recruitment Agency Blog / Sydney / Melbourne / Adelaide

Tags: Career | Cox Purtell | Cox Purtell Blog | Digital | Permanent Recruitment | Recruitment Adelaide | Recruitment Agency Adelaide | Recruitment Agency Melbourne | Recruitment Agency Sydney | Recruitment Melbourne | Recruitment Sydney | Resume | Social Media | Temporary Recruitment | Temps |

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