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  string(4997) "In our office we proudly display copies of Cox Purtell’s first ever temporary placement cards. In February 1994, placements were tracked on small pieces of cardboard and kept in desktop filing trays.

These days, we would never dream of using such a manual system, with our online databases containing candidate records spanning almost ten years.

If this massive change in business operation occurred over the span of 20 years, it begs the question:

Where will our industry be in another 20 years?

Death of the Resume

Although LinkedIn is over a decade old, recruiters only started using it heavily in the last 5 or 6 years. Will this increased usage mean the death of the resume as we know it?

These days people peruse LinkedIn profiles to gain an understanding of a person’s education, skills, and experience – all of the same information that would be found on that Word or PDF resume.

As technology progresses, and more and more people have access to the internet, resumes will eventually be replaced with a link to your online profile, whether it be in the form of a LinkedIn (or similar) page.

Social Media

There has been a fairly recent push in social media for business. Although some may try, this change is impossible to ignore, and the only option is to jump on board…or drown!

The Digital Marketing Institute reported that the number of Digital Marketing Specialists has increased 17 fold in the last five years. This really highlights the importance of digital marketing strategies in businesses today.

The article goes further to report the number of Social Media Interns on LinkedIn has increased from 25 to 4,350 in five years. This was driven by the increasing popularity of Facebook, YouTube & Twitter post 2006.

As businesses catch onto this trend and revise their budgets to include digital strategies, these numbers are sure to keep growing as Instagram, Pinterest and Snapchat are still emerging technologies which have not yet hit their peak.

Will this mean the end of paid advertising? 

Definitely not. Social media is fantastic for building brand awareness and interacting with your clients and candidates, but it will not replace all forms of paid advertising.

Facebook, Twitter, LinkedIn, Instagram and Pinterest have been clever enough to introduce sponsored features for businesses to increase reach, views and overall interaction of your content. If anything we will simply change who we pay to advertise with, and the means in which it is done.

As many experienced recruiters will attest, no amount of technology or advancement will change the simple fact that the best way to recruit is to promote honesty and integrity in all dealings, and to keep lines of communication open and clear to ensure mutual benefit and understanding.

The founding principles of a good recruiter will always be the same, but the tools that facilitate our industry are ever changing. The only way forward is to embrace these changes and allow them to assist and even streamline your recruitment processes.

More and more agencies are stepping up their digital presence and crossing over to platforms which integrate their online database with job posting tools.

A strong digital presence is becoming increasingly important, and heightened competition (coupled with non-exclusive recruitment assignments) means that the ability to rapidly source and place candidates is vital. None of this could be done as quickly or efficiently without today’s technology.

So, have a look at your current strategies and processes. Do your current systems allow you to react quickly and efficiently to the ever changing demands of the recruitment industry?

Ask yourself: Are you ready for the social future? It may come sooner than you might think.

 

Cox Purtell Recruitment Agency Blog / Sydney / Melbourne / Adelaide"
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http://99u.com/articles/7025/the-resume-is-dead-the-bio-is-king"
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In our office we proudly display copies of Cox Purtell’s first ever temporary placement cards. In February 1994, placements were tracked on small pieces of cardboard and kept in desktop filing trays.

These days, we would never dream of using such a manual system, with our online databases containing candidate records spanning almost ten years.

If this massive change in business operation occurred over the span of 20 years, it begs the question:

Where will our industry be in another 20 years?

Death of the Resume

Although LinkedIn is over a decade old, recruiters only started using it heavily in the last 5 or 6 years. Will this increased usage mean the death of the resume as we know it?

These days people peruse LinkedIn profiles to gain an understanding of a person’s education, skills, and experience – all of the same information that would be found on that Word or PDF resume.

As technology progresses, and more and more people have access to the internet, resumes will eventually be replaced with a link to your online profile, whether it be in the form of a LinkedIn (or similar) page.

Social Media

There has been a fairly recent push in social media for business. Although some may try, this change is impossible to ignore, and the only option is to jump on board…or drown!

The Digital Marketing Institute reported that the number of Digital Marketing Specialists has increased 17 fold in the last five years. This really highlights the importance of digital marketing strategies in businesses today.

The article goes further to report the number of Social Media Interns on LinkedIn has increased from 25 to 4,350 in five years. This was driven by the increasing popularity of Facebook, YouTube & Twitter post 2006.

As businesses catch onto this trend and revise their budgets to include digital strategies, these numbers are sure to keep growing as Instagram, Pinterest and Snapchat are still emerging technologies which have not yet hit their peak.

Will this mean the end of paid advertising?

Definitely not. Social media is fantastic for building brand awareness and interacting with your clients and candidates, but it will not replace all forms of paid advertising.

Facebook, Twitter, LinkedIn, Instagram and Pinterest have been clever enough to introduce sponsored features for businesses to increase reach, views and overall interaction of your content. If anything we will simply change who we pay to advertise with, and the means in which it is done.

As many experienced recruiters will attest, no amount of technology or advancement will change the simple fact that the best way to recruit is to promote honesty and integrity in all dealings, and to keep lines of communication open and clear to ensure mutual benefit and understanding.

The founding principles of a good recruiter will always be the same, but the tools that facilitate our industry are ever changing. The only way forward is to embrace these changes and allow them to assist and even streamline your recruitment processes.

More and more agencies are stepping up their digital presence and crossing over to platforms which integrate their online database with job posting tools.

A strong digital presence is becoming increasingly important, and heightened competition (coupled with non-exclusive recruitment assignments) means that the ability to rapidly source and place candidates is vital. None of this could be done as quickly or efficiently without today’s technology.

So, have a look at your current strategies and processes. Do your current systems allow you to react quickly and efficiently to the ever changing demands of the recruitment industry?

Ask yourself: Are you ready for the social future? It may come sooner than you might think.

 

Cox Purtell Recruitment Agency Blog / Sydney / Melbourne / Adelaide

Tags: Brand Manager | Christina Knock | Cox Purtell | Cox Purtell Blog | Digital | Digital Marketing Plan | Recruiter | Recruitment | Recruitment Adelaide | Recruitment Melbourne | Recruitment Specialist | Recruitment Sydney | Social Media | Staffing |

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