Performance Media Lead – Digital Marketing
Permanent full-time role
Sydney CBD fringes
$120-130k+super +bonus

Our client, a leading global music company, is seeking a Performance Media Lead / Paid Media Manager to oversee their digital media campaigns. This is a senior, hands-on role with a strong managerial focus, leading a small but high-performing team and acting as an internal strategic partner across the business.

The Role

• Lead and manage the performance media team, overseeing day-to-day operations while driving campaign strategy and execution.
• Build and optimise campaigns across platforms such as Meta, TikTok, Google Ads, DV360, and more, balancing both artist promotion and eCommerce initiatives.
• Act as a trusted internal partner to label and business stakeholders, managing budgets, setting expectations, and translating technical detail into clear recommendations.
• Have difficult conversations with stakeholders when required, supported by senior leadership, maintaining credibility and authority.
• Ensure campaigns are measured accurately, leveraging data to inform decisions and improve performance.
• Develop and maintain the roadmap of services and expertise the team provides, positioning the team as an internal agency.
• Stay informed on digital marketing trends, marketing technology, and innovation, continuously seeking ways to evolve campaigns and strategies.

About You

• Extensive experience in digital media, ideally 6+ years in an agency environment, with a solid grounding in performance marketing.
• Strong technical skills across paid media platforms, including tracking, attribution, and optimisation.
• Exceptional interpersonal skills and the ability to manage senior stakeholders confidently and professionally.
• Experienced in managing and mentoring team members, fostering growth, and maintaining team cohesion.
• Detail-oriented, articulate, and able to hold yourself in solid, confident conversations.
• Curious and proactive, keeping up with marketing technology, industry innovation, and emerging media trends.

Why Join

• Lead a talented team at a globally recognised music company.
• Hands-on involvement in high-profile digital campaigns with tangible impact.
• Opportunity to shape campaign strategy and team operations at a senior level.
• A collaborative, high-performing environment with exposure to senior stakeholders across the business.