The AI hype machine is still going strong. Every week another shiny new tool promises to “revolutionise” the way we work. But for executives who must sign off the budget, hype isn’t enough. They want one thing, proof it works.
The problem is that too many AI initiatives fizzle out somewhere between a flashy demo and a confusing post-implementation report. Globally, and especially in Australia, adoption has been slower than expected, and failure rates higher than anyone would like to admit.
It’s not because AI lacks potential. It’s because many organisations buy into a vision without a clear path to measurable ROI. Too often, vendors overpromise. Internal teams under-plan. And executives are left holding the bill for something that hasn’t delivered the promised value.
The ROI Gap
The gap between AI’s promise and its performance usually boils down to four things:
· Poor adoption strategies – rolling out technology without clear business objectives.
· Lack of measurable ROI metrics – impressive dashboards don’t always equal value.
· Regulatory and privacy roadblocks – legal complexity slows down what should be fast wins.
· Change fatigue in the workforce – the human side of AI rollouts gets ignored.
In short, success isn’t about finding the fanciest AI solution. It’s about implementing the right solution well.
From Concept to Commercial Impact
This October, we’re bringing together some of the most experienced operators in the AI space for a brutally practical conversation on what works.
Our next Cox Purtell Insight Session: “Show Me the ROI – AI That Actually Delivers” is built for executives, not engineers. No hype. No magic beans. Just straight talk from leaders who’ve implemented AI at scale and can tell you where the real wins (and landmines) are.
Our panel includes senior leaders with deep experience across leading complex AI rollouts inside massive organisations and know exactly how to make these projects stick.
You’ll hear candid insights on:
· Strategic & Responsible Adoption: Build vs buy decisions and what to consider.
· Governance & Regulations: Navigating regulatory and privacy hurdles without losing momentum.
· Adoption & Workforce Impacts: Rolling out without breaking everything else.
· Measuring ROI: Cost savings, revenue growth, customer engagement, and other metrics that matter
Not Another AI Sales Pitch
This isn’t a “how to use ChatGPT” tutorial or a vendor parade. It’s a space for decision-makers—C-suite leaders, HR directors, CFOs, heads of department—to unpack how AI can be evaluated, measured, and adopted responsibly to drive genuine business outcomes.
And because we believe in making a real-world impact, $20 from every attendee ticket will go to The Kids’ Cancer Project, helping fund vital research across Australia.
Join Us
· Event: Show Me the ROI – AI That Actually Delivers
· Date: Thursday, 24 October 2025
· Time: 5:30 PM – 8 PM
· Location: Sydney CBD
· Register your interest here and join a conversation that cuts through the noise.
Because in 2025, AI doesn’t just need to be clever. It needs to deliver.
