The First 90 Days
Megan Wood • January 20, 2026

The First 90 Days: Why January Hiring Decisions Matter More Than You Think

January always arrives with momentum. New budgets are approved, teams return refreshed after the break, and there’s an immediate push to get roles moving. But January hiring isn’t just about speed, it’s about setting the right foundations for the year ahead!


Why January Hiring Matters?

From what we see across the market, the hiring decisions made in the first few months of the year often shape performance, engagement, and retention long after Q1 has passed. A rushed decision in January can lead to challenges later in the year, while a considered approach can create stability and momentum.


The Risk of Rushing Early Hires

There’s a natural sense of urgency at the start of the year. Roles paused over December resurface, workloads increase, and hiring managers want people in seats fast. The risk is that speed can replace clarity. When expectations, priorities, or market realities aren’t aligned, organisations often find themselves re-hiring or restructuring later on.


What Strong January Hiring Looks Like

The most successful hiring teams focus on getting the basics right early. This includes being clear on what success looks like in the first six to twelve months, allowing realistic timelines for quality conversations, and prioritising targeted search over high volumes of applications. Consistent communication with candidates is also key to keeping strong talent engaged.


How Candidates Are Thinking in January

Despite the idea of “New Year, New Job,” many candidates are cautious in January. They’re reflecting on long-term career goals rather than making quick moves. Clear, honest conversations about the role and the business help candidates feel confident in their decisions and improve long-term retention.


Setting the Tone for the Year Ahead

January is the ideal time to step back and review your hiring approach. Are you hiring for immediate gaps or long-term growth? Do your roles reflect how the business is evolving? Answering these questions early helps create consistency and confidence throughout the year.



Looking Ahead

Hiring decisions made in January set the tone for everything that follows. Organisations that approach early-year recruitment with intent and clarity are better positioned for stronger teams and better results in 2026. At Cox Purtell, we support businesses with informed, strategic hiring decisions that deliver long-term success.